Teren Teh

My father took me to my first football match when I was seven years old. It wasn't at Anfield or Old Trafford — Manchester United were touring Malaysia, and for a boy growing up in Kuala Lumpur, watching David Beckham step onto the pitch was everything. I even had the rare honour of meeting Sir Bobby Charlton once — a handshake I've never forgotten. I dreamt of being a footballer. I never quite made the grade, but the love of the game never left.

I grew up a Liverpool supporter — the kind of devotion that only deepens when you're watching from the other side of the world. Steven Gerrard's commitment became my own. In Malaysia, the matches came on at midnight, sometimes at 3am. I'd set an alarm and watch alone in the quiet hours, willing the result. I was there in spirit for Istanbul in 2005, the night Liverpool came back from three goals down to beat AC Milan on penalties — with Gerrard driving every moment of that comeback. That night remains the most extraordinary thing I've witnessed in football, experienced from a living room in Kuala Lumpur.

Years later, I had the chance to take my father to Old Trafford. I wanted it to be perfect — not just the match, but every detail surrounding it. I spent months researching hospitality options, accessible seating, walking distances, transport routes, and the right restaurants nearby. I worked directly with inside sales teams to understand what was actually worth the investment, thought through how far he could comfortably walk, and made sure the food, the seats, and the day itself were all considered carefully.

That experience taught me something: the research alone is a full-time job. And most fans — whether they're planning a once-in-a-lifetime trip or bringing someone they love to their first match — don't have the time, the contacts, or the inside knowledge to do it well. ConciergeEleven exists to change that.

I bring a background in travel, hospitality, and customer strategy — including years leading customer journey work across North American organisations. I've planned corporate events, youth education programmes, and deeply personal family experiences. I understand what makes a plan feel effortless from the outside, and exactly how much careful thinking that requires behind the scenes.